For every company, its overall image plays an important role in representing what it stands for. A company's logo, motto and services are all key indicators of what clients can expect when they choose to work with them. For Dave Martin, project consultant and owner of Good Boy Roofing & Siding, creating a brand that better reflected the customer experience was important. That vision ultimately led to a rebrand—one inspired by someone very special.

After 25 years in business, Martin decided it was time for a refresh, not only with a change in leadership but also with the services offered. Having previously tackled numerous projects, from kitchen and bathroom renovations to decks, additions, roofing and siding, the company has now chosen to focus solely on roofing, siding, windows and one-day baths. Its name, Remodeling Concepts, has been changed to Good Boy Roofing & Siding, gaining inspiration from Martin's chocolate Labrador Greg.

Greg was heavily involved with the company before the rebrand, riding along to jobsites and walking finished roofs. Most of the time, clients knew Greg more than they knew the company's original logo, and from there, the idea to rebrand came to life.

"We wanted something that really reflected who we are, where we're going and how we're still there for our customers," says Martin. "This is something that we're proud of and want people to recognize."

Besides being the face of the company, Greg plays an important, lighthearted role. "Greg just hangs out," Martin says. "He rides around with me and sometimes I bring him out to jobs. We bring him to events, where he gets love from people walking around."

Being part of the community means giving back, and for Good Boy Roofing & Siding, that entails its bingo fundraiser and annual golf outing, which have become traditions for people in the region. In addition, the company supports local organizations, events and causes through donations and sponsorships, giving back to those who have supported it since the start.

"We do a lot of charity work, and last year we raised over $40,000 [for various causes]," Martin says. "Part of our mission statement is to enhance the lives of our employees, clients and community, so it's important to us—we want to be an integral part of that."

This rebrand ties into the company image and what it's always been about—excellent service and a real connection with clients. Good Boy Roofing & Siding values that person-to-person connection in a world where technology can make it increasingly difficult. Martin wants every homeowner the company serves to feel satisfied with their decision in choosing Good Boy Roofing & Siding.

"We want to make sure the customers feel heard," Martin affirms. "We're always working on bettering ourselves with our communication, making sure that we're going out to the customers' homes, giving them prices on the spot, following through with the jobs and working alongside our crew."

In taking that personalized approach, Good Boy Roofing & Siding creates a welcoming environment where questions are highly encouraged. The company ensures every project it starts is well-managed, organized and clean from conception to completion, making the project feel like a walk in the park.

"If a customer calls us, we'll detour our schedule to get right back out there the same day," Martin says. "If a person has a question or concern, they can call us. We'll help you and refer you to the proper resources."

Greg may not have a license or any training in the field, but he sure knows how to represent what Good Boy Roofing & Siding is all about.

"As we do this rebrand, it really stands out to clients and it's something that's recognizable," Martin says. "We're loyal, we're by their side and we want to be their loyal companion."

Good Boy Roofing & Siding
Serving Pa. and N.J.
(215) 343-5557
CallGoodBoy.com

Published (and copyrighted) in House & Home, Volume 26, Issue 4 (September/October 2026)
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